Communicating nature and Kiwi origins

Alpha Group’s new flagship Auckland store had a unique character from the start, with high ceilings and harbour views.

The interior fitout enhanced this character, as well as incorporated elements of Alpha Group’s identity and history as a Kiwi manufacturer of health supplements and related products. This includes furniture shaped like mushrooms (referencing their specialisation in fungi) and displays of herbs in glass apothecary-style containers.

The nature element is created using natural pine, artificial plants and lush photography of the New Zealand bush.