Communicating nature and Kiwi origins
At a glance
Alpha Group’s new flagship Auckland store hada unique character from the start, with high ceilings and harbour views.
Our interior fitout has enhanced this character, as well as incorporated elements of Alpha Group’s identity and history as a Kiwi manufacturer of health supplements and related products. This includes furniture shaped like mushrooms (referencing their specialisation in fungi) and displays of herbs in glass apothecary-style containers.
The nature element is created using natural pine, artificial plants and lush photography of the New Zealand bush.