Communicating nature and Kiwi origins
At a glance
Alpha Group’s new flagship Auckland store had a unique character from the start, with high ceilings and harbour views.
Our interior fitout has enhanced this character, as well as incorporated elements of Alpha Group’s identity and history as a Kiwi manufacturer of health supplements and related products. This includes furniture shaped like mushrooms (referencing their specialisation in fungi) and displays of herbs in glass apothecary-style containers.
The nature element is created using natural pine, artificial plants and lush photography of the New Zealand bush.